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Moto Guzzi Taking the Motorcycle Show Experience to Airports to Promote the California 1400

A pair of muscular-looking V-Twin cruisers sit on a dais in front of a dramatically lit backdrop as attractive female brand representatives greet guests, answer questions and pose for pictures. This scene is fairly commonplace at convention centers during the motorcycle show season, but Moto Guzzi is taking the scenario to a new location: airports. Moto Guzzi is bringing the motorcycle show experience to select airports in Europe to promote its new California 1400 models.

New Moto Guzzi Microwebsite a One-stop Portal for Guzzi Fans Old and New

Guzzis aren’t for everyone, and Guzzisti are quite okay with that fact. While Moto Guzzi recognizes the dedication of Guzzi devotees, it also recognizes that it needs to grow the brand. Moto Guzzi USA, the North American importer of the Moto Guzzi brand, has announced a new “micro” site for Guzzis. The site, www.motoguzzioriginals.com, is part eye candy (actually, it’s very eye candy), part history, part marketing tool.

Piaggio Reports First Half 2011 Results

The Piaggio Group reported slight increases in net sales and net profit over the first six months of 2011 compared to the same period in 2010. Net sales increased 1.1% to 830 million euros (US$1.19 billion) over the first six months of 2011, compared to 820 million euros (US$1.18 billion) in the first half of 2010. Piaggio reported a net profit of 33.3 million euros (US$47.9 million), a slight increase from the net profit of 33.1 million euros (US$47.6 million) reported last year.