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WSBK 2012: Assen Results

The Netherlands hosted a dramatic weekend of World Superbike racing that featured a red-flagged wet race, several riders crashing while leading, a first-time race winner, a photo finish between two teammates and the reigning World Champion finishing out of the points because of a poor choice of tires. The 2011 WSBK Champion Carlos Checa arrived at Assen with the lead in the championship and a three-race winning streak, but opting to run wet tires in Race Two cost him the lead and may have contributed to a crash that severely injured Liberty Racing‘s Brett McCormick. Race One Get the Flash Player to see this player.

Kawasaki And Costco Continue Referral Program

Pedestrian Costco members may have seen the Kawasaki motorcycles on display within the giant warehouses. Motorcycle riding Costco shoppers certainly did. The effort is part of referral program originally developed for automobile purchases. And now, after two successful years, Kawasaki and Costco are renewing their partnership.

Shakeup In The Kawasaki Media Relations Department

The public relations team at Kawasaki Motors Corporation led by Kevin Allen, Manager, PR + Brand Experience, has a new structure. Brad Puetz has been promoted to the position of Media Relations Supervisor and will be responsible for developing and implementing new public relations activities and new model launches. Greg Lasiewski will join the Advertising team as Senior Brand Communication/Sponsorship Specialist, managing the development and implementation of sponsorship, lifestyle and marketing programs for KMC.