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Sturgis Buffalo Chip Student Build Challenge Will Use 2014 Harley-Davidson Street Glide

Next year’s Sturgis Buffalo Chip will once again feature the Student Build Challenge. The bike build project is a collaboration between the Sturgis Buffalo Chip, Sturgis Brown High School, Black Hills Harley-Davidson, Terry Components, Dakota V-Twin and a large group of industry-leading parts sponsors. The program provides the opportunity for Sturgis Brown High School students to learn from leading motorcycle industry professionals in order to create a one-of-a-kind custom motorcycle from a stock Harley-Davidson.

Harley Unveils Street Line in X Games Ice Racing Exhibition – Video

No, you didn’t read that headline wrong. Harley-Davidson will reveal its Street line of motorcycles to the US market at the X Games today with an ice racing exhibition. While exciting, the winter X Games have clearly been lacking one thing – motorcycles – and the Motor Company has joined with ESPN to bring ice racing to mainstream audiences. What could be a better way to introduce the Street 750 to a young, adventure sports-focused market to the Harley line designed by and for them?

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.