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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Sturgis Motorcycle Hall of Fame Announces 2013 Induction Class

The Sturgis Motorcycle Museum & Hall of Fame announced it will induct five new members for 2013. The Hall also announced it will add one new member to its Freedom Fighters Hall of Fame. For 2013, the Hall will welcome to its ranks motorcycle attorney Russ Brown, custom chopper builder Rick Fairless (pictured above), Harley-Davidson dealer Bill Gikling, actor Marjoe Gortner of the television special “Sturgis: The Great Ride”, and antique motorcycle expert Lonnie Isam, Sr.

HeliBars Installation Service Will Be Half Price At The Americade Rally

HeliBars, one of the leaders in replacement motorcycle handlebars and riser systems, is pleased to announce that installation labor of its innovative, patented products will be just $100–half price–during the Americade rally, in Lake George, New York from June 2nd to 6th. Americade attendees will have their new HeliBars installed and custom-tailored during the rally by factory certified HeliBars installer, Sportline Power Products, in nearby Queensbury. The shop will have on hand a wide selection of Heli comfort kits, headlined by the just-released Luxury Sport Touring Horizon handlebars for Honda Goldwings and F6Bs.