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Harley-Davidson Dealers Top 2012 Pied Piper Prospect Satisfaction Index

Harley-Davidson dealerships topped the rankings for the 2012 edition of the Pied Piper Prospect Satisfaction Index, an industry benchmarking study examining how well dealerships treat customers, and turning shoppers into buyers. The Pied Piper PSI rated different manufacturers’ dealerships in a number of categories to produce an overall score. The study was conducted between July 2011 and April 2012 with 1,653 anonymous “mystery shoppers” gathering information at different dealerships across the U.S.

Marlon Brando Estate Files Suit Against Harley-Davidson

Brando Enterprises, an operating entity that protects the Marlon Brando brand on behalf of the actor’s family, has filed a lawsuit against Harley-Davidson. The suit alleges Harley-Davidson used the legendary actor’s name without a license for a leather riding boot called “The Brando”. “It is interesting that Harley-Davidson – a company that is vigorously protective of its own brand – would seek to exploit an iconic property without benefit of a licensing agreement,” says  Jeffrey I.

Harley-Davidson Hiring 400 Temporary Workers

Harley-Davidson is looking for 400 casual workers for its factory in York, Pa., to help with a planned seasonal surge in production. The jobs begin in January 2014 and will run through until the end of May. “When we ramp up production to meet customer demands, it allows us the manufacturing flexibility to build the right bike, the right time for the right person,” Harley-Davidson Spokesperson Bernadette Lauer tells the York Daily Record.