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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

New Harley-Davidson Sportster for India to Use 500cc V-Twin

When Harley-Davidson first entered the Indian market, The Motor Company decided to import existing models as complete knockdown kits for final assembly in the burgeoning market. Considering the average motorcycle in India has a displacement smaller than 200cc, it was inevitable Harley-Davidson would eventually have to produce a small-displacement model rather than rely on its existing product line which currently lists the 883cc sportsters as its smallest bikes. Despite a denial last May by Harley-Davidson India’s Managing Director Anoop Prakash, it now appears Harley-Davidson is set to announce a new small-displacement model to be produced in India at the 2014 Indian Auto Expo next February.

New 2010 Harley-Davidson CVO Motorcycle Video Previews!

Harley-Davidson revealed their new CVO line-up over the weekend and Motorcycle.com’s own Alfonse Palaima was there to cover it … and video tape it! The 2010 Harley-Davidson Street Glide, Fat Bob, Ultra Classic Electra Glide and all-new Softail Convertible were there and Fonzie was able to take a close look at each one. Here’s a quick run-down of the new 2010 models: Short Course Recap Model Street Glide Softail Convertible Ultra Fat Bob Built York, PA York, PA York, PA Kansas City, MO MSRP Base $30,999 $27,999 $35,999 $25,299 Production Run 3500 2500 3450 1300 Class Touring Touring/Cruiser Touring Cruiser Features, Standard ABS/Cruise/Alarm/ESPFI ESPFI/ Alarm ABS/Cruise/Alarm/ESPFI ESPFI/ Alarm History All-new for CVO All-new for CVO CVO Elder at 6 years 2nd year CVO For the full details of these amazing motorcycles, head to Motorcycle.com’s 2010 Harley-Davidson CVO Model Line-Up Preview.