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Harley-Davidson Reveals Project Livewire

Yesterday we published a scoop on what we believed to be a production electric motorcycle by, of all companies, Harley-Davidson, dubbed “Livewire.” Today, H-D officially announced Project LiveWire as the company’s first electric motorcycle.However, it appears as though our speculation about LiveWire going into production was a bit off base. Instead, The Motor Company is continuing with its customer-led product development approach and letting riders decide whether or not LiveWire sees the light of day. Starting next week select consumers across the country will be able to ride and provide feedback on the bike, helping to shape the future of Harley-Davidson’s first-ever electric motorcycle. While not for sale, Project LiveWire is specifically designed for the purpose of getting insight into rider expectations of an electric Harley-Davidson motorcycle.

Avengers Assemble! Win a Harley-Davidson in Comic Book Movie Promotion

Harley-Davidson is holding a contest to promote Marvel Comics‘ upcoming film The Avengers with four new motorcycles to be given away. The Motor Company is giving away four grand prizes, including one reserved for active or veteran members of the U.S. military.

Rare Harley-Davidson Motorcycles and Memorabilia Up for Auction

More than 500 rare Harley-Davidson motorcycles and collector’s items will be hitting the auction block on June 28. The items belong to Ron Shreffler, former owner of a Harley-Davidson dealership in Manteno, Ill. The retired Shreffler once had plans to open a Harley-Davidson museum but has now decided to auction off his collection gathered from 48 years in the industry.