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Harley Declares Women Riders Month

Back in July of ’08 Motorcycle.com announced that The Motorcycle Hall of Fame Museum and Nationwide Insurance were working together to mark July as Women’s Motorcycle Month in order to honor the contribution made to history by female riders. This May, Harley-Davidson is staging a series of events in order to celebrate women on two wheels by declaring May, “Women Riders Month.” Some of the Harley-Davidson Women Riders Month initiatives will include special rides in New York City and Milwaukee as well as an attempt to grace the pages of the Guinness Book of World Records for the largest number of women motorcycle riders trained in one weekend. Harley-Davidson dealerships will also be hosting women-only Garage Parties, which consist of informal meetings in an unintimidating environment where women can learn about motorcycling.

Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

Harley-Davidson Reports Q2 2012 Results

Harley-Davidson reported a net income of $247.3 million over the second quarter of 2012, a 29.7% increase from a profit of $190.6 million from the same quarter in 2011. The Motor Company sold 85,714 motorcycles worldwide in the quarter ended June 30, 2012, a 2.7% year-on-year increase from 83,396 units in 2011. U.S.