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Harley Riders Wear Pink for Breast Cancer Awareness

The Harley-Davidson family of riders and fans has a promise for women affected by breast cancer: You’re not alone, because we ride with you. These riders and fans added extra horsepower to that promise by raising more than $1 million for organizations that support and empower women affected by breast cancer through the purchase of Harley-Davidson Genuine MotorClothes Pink Label Collection apparel and merchandise. “The brave and courageous women who have shared with us stories of battling breast cancer are the inspiration for the Pink Label Collection,” said Karen Davidson (right), Creative Director of General Merchandise and granddaughter of a Harley-Davidson Motor Company founder.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Bobby Petrino’s Harley-Davidson Available for Auction – Comes With Baggage

A 2007 Harley-Davidson Road King Classic reportedly belonging to former University of Arkansas football coach Bobby Petrino is up for auction. Listed as salvage title, the Harley-Davidson is painted in the school’s colors and features a razorback boar – Arkansas’ mascot – painted on the fuel tank with the words “Hawg Wild”. Sports blog ArkansasaSports360.com reported it can confirm the bike was the one Petrino crashed April 1.