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Harley-Davidson Consolidates Businesses in Spain, Portugal and Italy

In response to the continuing economic struggles in southern Europe, Harley-Davidson announced it will combine its operations in Spain, Portugal and Italy into a single business unit to be called SPI Motor Company. Harley-Davidson says the new company, which officially begins operating immediately, will be better positioned to respond to the challenges of the market. The new company will be led by Regional Managing Director of Operations Yves-Olivier Allamagny, formerly the director of Harley-Davidson Italy.

Metzeler Me888 Marathon Ultra Introduced At V-Twin Expo

    At V-Twin Expo in Cincinnati this past weekend, Metzeler released the ME888 Marathon Ultra, a high-mileage tire with increased wet and dry performance intended of complement the top-selling ME880 Marathon. Also known as the Triple 8, the ME888 Marathon Ultra features newly processed compounds, updated structure and an innovative tread pattern, resulting in increased mileage while maintaining stability, handling, traction and safety in wet conditions. “We fine-tuned all the features that made the ME880 such a success, and then focused on significant mileage improvement,” Chris Wall, Metzeler Director of Marketing and Key Accounts, said.

Zero Enters South American Market

Zero Motorcycles has signed a distribution deal with the Brazilian dealer network Grupo Izzo, bringing its electric motorcycles to first Brazil, and soon across South America. Brazil is one of the world’s fastest growing markets for motorcycles, a market Zero hopes to tap with its new distribution deal. Grupo Izzo is based mainly in Brazil with 11 locations, but has plans to expand into other South American countries.