2012 Harley-davidson Switchback on 2040-motos

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Dave Grohl Drums to the Sound of a Harley-Davidson Motorcycle

I’ve got a lot of respect for Dave Grohl.  He’s amazingly talented and very driven.  Even after Nirvana, the guy is still kicking and in the spotlight with the Foo Fighters and the millions of other side projects he’s done (ie: Queens of the Stone Age). Apparently he’s also a big motorcycle guy. Harley-Davidson did a little video on Dave, featuring him drumming on a snare drum to the exhaust pipes of a Harley-Davidson.  The seven minute video goes on about how Mr Grohl bought his first motorcycle when the Nirvana album “Nevermind” started to become big.

2014 Harley-Davidson CVO Lineup Revealed

Harley-Davidson revealed four models in its limited-production 2014 Custom Vehicle Operations. The CVO Breakout introduced last year is back for 2014, and this time it is joined by the all-new CVO Softail Deluxe (pictured above) and the CVO Road King and CVO Limited touring models which also received elements of Harley-Davidson’s new Project Rushmore initiative. All four CVO models get exclusive components and paint treatments not available on other Harley-Davidson models, as well as a number of accessories from the company’s catalog.