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Harley-Davidson Extends UFC Sponsorship; UFC 164 Added to 110th Anniversary Celebrations

Harley-Davidson has renewed its sponsorship agreement with the Ultimate Fighting Championship. The new agreement will see the mixed martial arts company hold its UFC 164 event Aug. 31 in Milwaukee’s Bradley Center during Harley-Davidson‘s 110th anniversary celebrations over the Labor Day weekend.

2014 Harley-Davidson Touring Lineup Updated with Project Rushmore Enhancements

Harley-Davidson announced a number of updates to its touring models, a cumulative result of a product development effort the company dubs Project Rushmore. The enhancements cover several areas, addressing performance, comfort, style and infotainment needs, and will be implemented across eight 2014 Harley-Davidson Touring models: the Road King, Street Glide, Street Glide Special, Electra Glide Ultra Classic, Electra Glide Ultra Limited, the Tri-Glide Ultra Classic trike and the CVO Road King and CVO Limited. “Project RUSHMORE has been touched by thousands of people, most of them being our customers and our employees,” says Scott Habegger, Harley-Davidson Director of Motorcycle Planning.

2014 Daytona Bike Week Activities

Shake off the winter doldrums at Daytona Bike Week, one of America’s biggest motorcycling events, running March 7-16. The 73rd running of the Daytona 200 is a big draw, but it’s just one of the events being held through the week. Other highlights include the AMA Motorcycle Hall of Fame Breakfast at Daytona featuring Craig Vetter and the Bike Week premiere of the acclaimed film “Why We Ride.” Top 10 Things to Do During Daytona Bike Week Here are just some of the events planned for the 2014 Daytona Bike Week.