2009 Harley Davidson Fxcwc on 2040-motos

Moto blog

Stuck for a gift? Solution No2: Harley-Davidson merchandise

Next year marks a strange anniversary for Harley-Davidson; 100 years of the firm's merchandising operation. Yes, just nine years after getting in on the motorcycle game H-D realised that the real cash was to be found in selling accessories rather than just bikes. And they're masters of the art.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

2013 AIMExpo: Sumo-X – Video

Harley-Davidson riders like to customize their rides and Sumo-X gives them some interesting storage and style options, which we saw at the 2013 American International Motorcycle Expo in Orlando, Fla. The Sumo-X Tour Pack offers an incredible amount of storage behind and around the seat for Harley dressers. It allows you to access two bags or whatever else you’d like to keep in its cavernous opening.