2006 Harley Davidson V Rod on 2040-motos

Moto blog

Harley-Davidson Ultimate Learn-to-Ride Contest for Women

Harley-Davidson announced a new contest for women looking to get started into riding motorcycles. The “Ultimate Learn-to-Ride” Experience will award four women with a prize package including a new Harley-Davidson Sportster personally designed through the H-D1 Factory Customization program, $1,000 in Harley-Davidson apparel and a trip for two to Milwaukee to take the Harley-Davidson Riders Edge rider course. To enter, visit www.h-d.com/mytime and fill out the form.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Harley Riders Wear Pink for Breast Cancer Awareness

The Harley-Davidson family of riders and fans has a promise for women affected by breast cancer: You’re not alone, because we ride with you. These riders and fans added extra horsepower to that promise by raising more than $1 million for organizations that support and empower women affected by breast cancer through the purchase of Harley-Davidson Genuine MotorClothes Pink Label Collection apparel and merchandise. “The brave and courageous women who have shared with us stories of battling breast cancer are the inspiration for the Pink Label Collection,” said Karen Davidson (right), Creative Director of General Merchandise and granddaughter of a Harley-Davidson Motor Company founder.