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New Delhi Auto Expo 2012 – Motorcycle Manufacturers Draw Battle Lines for World’s Second Largest Market

In past years, the biennial Auto Expo in India slipped under the radar while the industry was focused more on shows such as EICMA in Italy and Intermot in Germany. But with India’s middle class starting to flex its financial muscle while other markets continue to struggle, the New Delhi show is becoming much more prominent, with major OEMs positioning themselves to claim a piece of the India’s 13 million vehicles-a-year market. We’ve already looked at India-produced Royal Enfield’s new Thunderbird 500 and Hero Moto’s hybrid scooter concept which debuted at the Auto Expo, and today we’ll look at what the major international OEMs presented.

New Screamin’ Eagle Drag Racing Championship Series for 2013

The NHRA today announced the formation of the Screamin’ Eagle Championship Motorcycle Series for 2013. The new series will feature five classes: Top Fuel, Pro Gas, Draggin’ Bagger, Street Pro and Hot Street. The 10-race series will compete at divisional events as part of the NHRA Lucas Oil Drag Racing Series, in addition to the Sportsman ET Motorcycle class that currently competes at various NHRA divisional events.

Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.