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Harley-Davidson Donated $4.5 Million to Various Causes in 2012

Harley-Davidson donated more than $4.5 million to support various charitable groups in 2012. The donations, which include both grants and merchandise, went to several organizations, including those around Harley-Davidson‘s bases in Milwaukee, Wis., York, Pa., and Kansas City, Mo., but also to groups across the nation. The Milwaukee chapter of Habitat for Humanity received a $200,000 grant for its Neighborhood Revitalization Initiative, helping fund housing projects in the Washington Park community.

Want to Buy the Pope’s Harley?

In February, Bohnams auction house in Paris will allow both the Catholic and the Harley faithful to bid on a Harley-Davidson Dyna Super Glide owned by none other than Pope Francis, himself. Given to the Pope last year as part of the Harley-Davidson 110th anniversary celebration, the bike was unlikely to become the Popecycle because of the security required to protect the pontiff. The Pope donated the Dyna to the Roman Catholic charity Caritas Roma but not before signing the tank with “Francesco” at a special ceremony at the Vatican last November.

A (Not So) Silent Night from Harley-Davidson – Video

It’s probably not conducive for sleeping in heavenly peace, but Harley-Davidson has released a Christmas-themed ad with the song “Silent Night” performed by the revving V-Twin engine of a Softail Breakout. Titled “The Sound of the Festive Season”, the ad spot was produced by U.K agency Big Communications for Harley-Davidson Europe Middle East and Africa. According to AdWeek, the ad was conceived, sold and produced in just 72 hours.