2003 Harley-davidson Softail on 2040-motos

Moto blog

2014 Harley-Davidson Fat Bob Receives Dark Custom Makeover

The Harley-Davidson Fat Bob is returning for 2014 with a new blacked-out look as the latest model to get H-D’s Dark Custom look. The new, darker Fat Bob features a number of blacked-out components including the powertrain and air cleaner cover, rear shock covers, triple clamps, headlight trim, console and battery box cover. The machined aluminum slotted disc wheels have also been received a black powdercoated finish as well as a laser-ingraved Harley-Davidson logo and rim stripe.

AMA Honors Zero and Scot Harden with Bessie Stringfield Award

The American Motorcyclist Association has bestowed a special recognition award to Zero Motorcycles and its Vice President of Marketing, Hall-of-Famer Scot Harden, for their work in attracting new riders and the positive impact they’ve delivered to mainstream media. Harden (pictured above from our recent Zero FX dirt riding review) and Zero were awarded the AMA Bessie Stringfield Award which recognizes individuals who have been instrumental in bringing emerging markets to motorcycling. The award is named after 2002 AMA Hall of Fame inductee Bessie Stringfield, the first African-American woman to ride solo across the United States and a civilian motorcycle dispatch rider for the army in World War II.

Marlon Brando Estate Files Suit Against Harley-Davidson

Brando Enterprises, an operating entity that protects the Marlon Brando brand on behalf of the actor’s family, has filed a lawsuit against Harley-Davidson. The suit alleges Harley-Davidson used the legendary actor’s name without a license for a leather riding boot called “The Brando”. “It is interesting that Harley-Davidson – a company that is vigorously protective of its own brand – would seek to exploit an iconic property without benefit of a licensing agreement,” says  Jeffrey I.