2002 Harley Davidson Fat Boy on 2040-motos

Moto blog

Ride a Harley in South Africa

ONE FOR THE ADVENTUROUS: Harley-Davidson has recently launched the Western Cape Experience tour in South Africa.The seven-night trip includes a five-day riding experience aboard the Harley-Davidson Electra Glide Ultra Limited. Harley say the 1,000-mile route couples stunning scenery with carefully selected high quality accommodation that represents the Harley-Davidson lifestyle and shows visitors some of the best experiences that the Western Cape has to offer.Harley-Davidson UK and Ireland are offering customers a discount of £500 off the tour cost for a single rider and an additional saving of £120 of the cost of a pillion travelling with the rider. To qualify for this discount customers must book a demo ride online by visiting www.harley-davidson.co.uk.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

New Harley-Davidson Book Ties Together The Company’s Past

Margie Siegal, former columnist for IronWorks Magazine and motorcycle enthusiast has written a book on the history of the world’s most famous motorcycle, Harley-Davidson. Entitled,  Harley-Davidson: A History of the World’s Most Famous Motorcycle, the book ties together the mechanical evolution of the Harley engines, the social history of Harley and the beautiful visuals associated with Harleys in design, advertising, artful photography and collectibles. Harley-Davidson are words that evoke the open American road and the “Made in America” tradition like no others.