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Harley-Davidson Extends UFC Sponsorship; UFC 164 Added to 110th Anniversary Celebrations

Harley-Davidson has renewed its sponsorship agreement with the Ultimate Fighting Championship. The new agreement will see the mixed martial arts company hold its UFC 164 event Aug. 31 in Milwaukee’s Bradley Center during Harley-Davidson‘s 110th anniversary celebrations over the Labor Day weekend.

HeliBars To Exhibit And Present At AIMExpo, October 16-19

From a Helibars press release: HeliBars, a leader in replacement motorcycle handlebars and riser systems for more than 25 years, is pleased to announce that it will be showcasing its multi-adjustable handlebar systems and presenting a seminar at the American International Motorcycle Expo, in Orlando, Florida, on October 16-19. Industry professionals and consumers are encouraged to stop by booth number 1777 to see a selection of Heli’s replacement bars and riser systems, including the new Horizon XP performance handlebar for Harley-Davidson Road Kings and Road Glides. This patented, multi-adjustable setup will be mounted on a 2015 Road Glide on loan from Orlando Harley-Davidson, a local dealership displaying in booth number 1139.

Harley-Davidson Reveals Project Livewire

Yesterday we published a scoop on what we believed to be a production electric motorcycle by, of all companies, Harley-Davidson, dubbed “Livewire.” Today, H-D officially announced Project LiveWire as the company’s first electric motorcycle.However, it appears as though our speculation about LiveWire going into production was a bit off base. Instead, The Motor Company is continuing with its customer-led product development approach and letting riders decide whether or not LiveWire sees the light of day. Starting next week select consumers across the country will be able to ride and provide feedback on the bike, helping to shape the future of Harley-Davidson’s first-ever electric motorcycle. While not for sale, Project LiveWire is specifically designed for the purpose of getting insight into rider expectations of an electric Harley-Davidson motorcycle.