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Harley-Davidson Consolidates Businesses in Spain, Portugal and Italy

In response to the continuing economic struggles in southern Europe, Harley-Davidson announced it will combine its operations in Spain, Portugal and Italy into a single business unit to be called SPI Motor Company. Harley-Davidson says the new company, which officially begins operating immediately, will be better positioned to respond to the challenges of the market. The new company will be led by Regional Managing Director of Operations Yves-Olivier Allamagny, formerly the director of Harley-Davidson Italy.

Zero Enters South American Market

Zero Motorcycles has signed a distribution deal with the Brazilian dealer network Grupo Izzo, bringing its electric motorcycles to first Brazil, and soon across South America. Brazil is one of the world’s fastest growing markets for motorcycles, a market Zero hopes to tap with its new distribution deal. Grupo Izzo is based mainly in Brazil with 11 locations, but has plans to expand into other South American countries.

Motorcycle Buying Tips For Women

Over the past few years, especially since the height of the economic crisis, more and more women have turned to motorcycling both as a way to save on fuel costs, but also to experience the joys of the open road. In an article recently published by Consumer Reports, some tips are provided for women looking to enter the sport for the first time. The first bit of advice is to “Sit on a lot of different bikes first,” says Angela Annamalai of Shelby’s Powersports in Bronx, New York.