2013 Ducati Superbike 1199 Panigale S Tricolore on 2040-motos

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MORE Exciting News from Ducati?

Ducati held its third Global dealer meeting this past weekend where it showed the cards up its sleeve. While Ducati unveiled the highly anticipated Streetfighter 1098, 1198, 1098R Bayliss replica and the M11 to press, it also showed dealers a fifth model. This model is so secret that security asked to see dealers’ mobile phones to make sure no photos were taken.

Oh no. Anther teaser campaign

Here's a message to all marketing people: 'teaser' campaigns are awful. We get the idea, you want to hype your forthcoming product, create an air of anticipation, get our attention so when you finally launch the thing we're all on the edge of our collective seats. Sure, with some products – mobile phones, computer games, whatever – the teaser campaign probably works.

Piaggio Opening New Design Center in US

Piaggio announced it is opening a new design center in Pasadena, Calif., to be headed by Aprilia RSV4 designer Miguel Galluzzi. Roberto Colaninno, chairman and chief executive officer of  the Piaggio Group, announced plans for the new Advanced Design Center at a dealer convention for the Piaggio Group Americas in Miami, Fla. At the moment, North American customers usually have to wait a little longer before they receive new Piaggio models, with most models arriving on these shores months after they are available in Europe.