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Ducati Celebrates The Start Of Production For The Monster 1200

Ducati loves having a reason to celebrate, and as the very first Monster 1200 rolled off the production line Monday, yet another reason to party presented itself. Following Ducati tradition, the start of production (SOP) for the Monster 1200, as well as of every new Ducati model, is met with a small ceremony. Here’s how it went down: in front of the entire factory, Ducati CEO Claudio Domenicali and Production Director Silvano Fini started the new bike.

For Sale by Owner: A Look at Potential Ducati Buyers

For Sale by Owner1 of 8Next Last Last month, news broke that Ducati is once again up for sale, with its owner, private equity firm Investindustrial is looking for a “world-class industrial partner” for the noted Italian manufacturer. Since then, a number of potential suitors have popped up as being interested in acquiring Ducati. Audi has reportedly cut to the front of the queue to negotiate with Investindustrial.

Open Letter from Ducati CEO About Italian Earthquakes

Ducati Chief Executive Officer Gabriele Del Torchio has released an open letter addressing the recent earthquakes in Italy, and how they have affected the company. The Emilia region in northern Italy was hit by a 6.0-magnitude earthquake on May 20 and has continued to suffer from aftershocks including a second earthquake on May 29 that briefly halted production at Ducati‘s Bologna factory. In the letter, del Torchio writes about those who have lost their homes in the disasters and expresses thanks for fundraising efforts to help those in need.