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Aprilia RSV4 Factory tech info

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Aprilia Experience Coming To Miller WSBK This Weekend

As the World Superbike championship makes its next stop at Miller Motorsports Park in Tooele, Utah this weekend, Aprilia USA will be on hand and is inviting everyone to be a part of the “Aprilia Experience.” Beginning Saturday, May 26 through Monday, May 28, Aprilia will be showcasing many of its popular models, including the Tuono V4R APRC, RSV4 Factory APRC, Shiver 750 and Dorsoduro 1200. Best of all, each of these four motorcycles will be available for demo rides throughout the weekend, on a route traversing the local mountains and canyons. In the display area, product specialists will be on hand to demonstrate key features of each motorcycle, as each is littered with technology that can be confusing for the unprepared.

Aprilia USA’s New Marketing Campaign

A new marketing campaign from Aprilia USA is intended to “connect riders with the brand’s heart, soul and racing DNA” via a new multi-media strategy that includes videos, online trivia with user rewards, an infographic featuring company firsts and its race achievements, plus news about its test-ride tour for the incredible Tuono V4 APRC we fell in love with in our European Literbike Streetfighter shootout. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas. “To ride an Aprilia motorcycle is to fully understand what it is like to take race-proven technology, power and design and apply it to street bikes,” said Melissa R.

Aprilia Announce 2014 Model Range

Aprilia has today released its 2014 model range, with the $20,499 RSV4 Factory APRC ABS headlining the Italian marque’s impressive lineup. You can see the full list of 2014 models below, but first we’ll begin with two interesting omissions from the list: The Dorsoduro 1200 and Caponord. According to Aprilia, the Dorso 1200 won’t be coming stateside in 2014, while the Caponord will arrive later this year badged as a 2015 model.