Book Release: Who is the Real Hog?

Bob Michel is a motorcycle industry veteran of almost 30 years, and like many career motorcycle folks, he has stories to tell. His credentials include 14 years with Harley-Davidson, culminating with his role as manager of dealer facilities planning. Naturally, when it was time to move on to other adventures, he chose to capitalize on his sales experience by becoming a partner and vice president of a Milwaukee dealership franchise. After nine years, Michel became – and still is – sole owner of that dealership.

His success in the motorcycle sales game gives Michel a unique perspective on living a motorcycle focused life, particularly one enmeshed with Harley-Davidson. His tales of the “pitfalls and perks of working in the motorcycle industry” are contained in his new book Who is the Real Hog? According to Michel, “It’s an insider’s look at a revered brand that is rarely examined…Being a part of Harley-Davidson opened a lot of doors for me—many to the bedroom.”

Any rider who is curious about the inner workings of the Motor Company, international travel, and “rendezvous with a diverse group of women” can satisfy their curiosity with this book.

“Who is the Real Hog?”
By Robert Scot Michel
ISBN (softcover): ISBN 978–1–4817–5946–5

By Evans Brasfield