BMW Sets February Sales Record With 18.3% GrowthTue, 11 Mar 2014
BMW continues to set new motorcycle sales records, with an 18.3% year-on-year growth helping the company set a new benchmark for sales in February.
The German manufacturer reported sales of 8,098 motorcycles and scooters in February, an impressive 18.3% increase over the 6,847 units sold in the same month last year. The record February followed another record in January which saw a year-on-year increase of 12.9%.
BMW set a company record with 115,215 motorcycles and scooters sold in 2013, and is now on pace to smash that record, with overall sales up 16% over 2013 after two months.
“Following the successful start into the new year we have achieved a significant plus of 18.3 % in sales in February,” says Heiner Faust, BMW director of sales and marketing. “With a total of 8.098 vehicles sold, this February is the fourth record-selling February in company history in succession. Worldwide demand was satisfyingly high.”
Demand for BMW motorcycles in the U.S. weren’t as high as in other parts of the world, but the company still saw an 11.0% increase in sales, with Americans purchasing 935 motorcycles in February 2014, compared to 842 units in the previous year.
The R1200GS continues to be BMW’s top-selling model while the updated-for-2014 Adventure version and liquid-cooled R1200RT made their showroom debuts in February to strong demand. With the R NineT and K1600GTL Exclusive set to arrive in dealerships in March, BMW hopes to continue its momentum with another monthly sales record.
By Dennis Chung
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