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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

2014 Yamaha Zuma X Announced for Canada

Yamaha Motor Canada announced a new variant of the 50cc Zuma scooter. New for 2014, the Yamaha Zuma X is based on the popular Zuma 50F but with some minor styling changes. The nomenclature is a bit curious.

More Leaning Multi-Wheel Vehicles to Follow Yamaha Tricity + Video

Yamaha re-iterated plans it will produce more Leaning-Multi-Wheel vehicles during the official Japanese launch event for the three-wheeled Tricity scooter. Yamaha had previously announced the Tricity would be just the first in a new series of vehicles during the scooter’s launch in Thailand, but the company has now revealed how they will differ from each other. Get the Flash Player to see this player.