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The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Yamaha will give a third wheel to its scooter

The Japanese did not have enough unusual Niken bikes so they patented the design of a new 3-wheeler scooter. The device will probably be called the Tricity 300 and will presumably be powered by a 292cc engine from the 28hp XMax 300 maxi-scooter. We're looking forward to the debut of the production version at the end of the year at EICMA.

Yamaha Donates Star Bolt To True American Heroes Auction Hosted By Kenny Roberts

In support of the Yamaha True American Heroes Weekend–the fundraising event taking place this weekend at Kenny Roberts’ legendary ranch in Modesto, California–Yamaha Motor Corporation, U.S.A., has donated a 2014 Star Bolt to the Benefit Auction that is a featured event during the weekend. The announcement was made by Bob Starr, General Manager of Communications for Yamaha’s Motorsports Group. Our own Kevin Duke made it out to the event in 2012, where he had the chance to ride with some of the sport’s biggest legends.