2013 Yamaha Super Tenere Dual Sport on 2040-motos

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Moto blog

Yamaha Focusing on Developing Model Platforms

Following the success of its MT platform, Yamaha says it will continue to develop new models based on shared platforms, allowing for a choice of multiple models while reducing overall costs. Speaking in a presentation on the company’s business operation, Yamaha Motor President Hiroyuki Yanagi reiterated the strategy of developing multiple models sharing the same engine and frame. Honda has followed a similar strategy with its NC models, seeing the platform evolve to include the CTX700 and NM4.

Motorcycle.com Adds a New Editor

While some moto publications are cutting back and constricting, Motorcycle.com is proud to announce the addition of a new editor to our masthead. MO readers, meet Jon Langston, our new Associate Editor. I knew Langston was a cool cat when I first met him at the Harley-Davidson Blackline unveiling in January 2011.

Yamaha Named Official Motorcycle Of Road America

The economic downturn hit the motorcycle world particularly hard, as many factory-backed road racing efforts closed shop. The decision, while unfortunate, isn’t hard to understand, as racing at the highest levels isn’t cheap, and a factory involvement means added pressure to succeed, which ultimately means spending more money to do so. Through it all, however, Yamaha has remained involved with the sport, fielding factory teams and sponsoring various riding schools and even racetracks.