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Yamaha Reports 2013 Sales Results

Yamaha reported a 1.2% decrease in motorcycle sales in 2013 but managed to increase its net sales revenue by 16.2%, thanks in large part to the depreciation of the Japanese yen. According to the company’s 2013 fiscal report, Yamaha sold 6,014,000 motorcycles last year, down slightly from 6,090,000 sold in 2012. The good news however, is most of the sales decrease was limited to Thailand and Vietnam where the economy worsened in 2013, while Yamaha’s sales increased in nearly all other markets.

Yamaha Brazil Introduces Flex Fuel YS250 Fazer BlueFlex

Yamaha unveiled a new version of its YS250 Fazer for the Brazilian market that runs on gasoline, ethanol fuel, or a  mixture of both. The new YS 250 Fazer BlueFlex is Yamaha’s first flex-fuel model, but the manufacturer says it plans to add more BlueFlex models in the future. Brazil is the world’s second largest ethanol fuel producer and the most successful biofuel-based economy.

Yamaha Named Official Motorcycle Of Road America

The economic downturn hit the motorcycle world particularly hard, as many factory-backed road racing efforts closed shop. The decision, while unfortunate, isn’t hard to understand, as racing at the highest levels isn’t cheap, and a factory involvement means added pressure to succeed, which ultimately means spending more money to do so. Through it all, however, Yamaha has remained involved with the sport, fielding factory teams and sponsoring various riding schools and even racetracks.