2012 Yamaha Yzf-r6 on 2040-motos

Moto blog

2012 US Motorcycle Sales Results – Industry Reports 2.6% Increase

The Motorcycle Industry Council reported a 2.6% increase in motorcycle sales in the U.S. market for 2012. According to the industry group’s figures, American consumers purchased 452,386 motorcycles in 2012 compared to 440,899 motorcycles in 2011.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Shawn Higbee Wins On The Brough Superior Taylor Made Racing Moto2

In only its second race appearance, the Brough Superior Taylor Made Racing Moto2 bike competed in the WERA F1 and B Superbike events on April 27th at the Autoclub Speedway in Fontana, California, run in conjunction with the first round of the GEICO Superbike Shootout, presented by Yamaha. During the F1 race, rider Shawn Higbee moved up to as high as 2nd place from a 5th row start on the Brough Superior TMRGP2 bike.  The TMRGP2′s lightweight all carbon fiber chassis and 600cc Honda powerplant demonstrated impressive cornering speed on the tight infield sections but could not match the top speed of the heavily modified 1000cc F1 bikes on the long straights. On the last lap Higbee was shuffled back to 4th place at the finish line.