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Yamaha Teams Going Retro For Anaheim 2

In preparation for Anaheim 2, round 3 of the AMA Supercross championship, a few Yamaha teams are embracing the past for team colors. The CycleTrader.com Rock River Yamaha team is going back to Yamaha’s corporate roots with a White and Red themed look that could be found on YZs in the latter half of the 1980s and into the 90s. This color scheme also graced the prototype YZ400F Doug Henry rode into the history books with his win at the 1997 Las Vegas Supercross.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

2014 Yamaha Crosser 150 BlueFlex Announced for Brazil

Yamaha revealed a new ethanol-powered dual-sport for the Brazilian market called the XTZ150S Crosser BlueFlex. Designed specifically for Brazil, the Crosser 150 is Yamaha’s latest ethanol fuel model, sharing the same engine as the Fazer 150 BlueFlex. The engine is a 149cc single-cylinder engine with the second-generation version of Yamaha’s BlueFlex system, allowing it to run on gasoline or ethanol.