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Yamaha Reveals 2014 MotoGP Livery

Earlier this month, we reported on the partnership between Yamaha and Movistar that would place the Spanish telecommunications company as title sponsor for the Yamaha MotoGP team for the next five years. The deal came at the eleventh hour, as contract negotiations and minor details needed to be sorted. Now, just days before the start of the 2014 season at the Grand Prix of Qatar, Yamaha has revealed its official 2014 MotoGP livery.

What Would Colin Edwards Do?

As fast as Colin Edwards is on the track, the Texas Tornado may be even quicker behind a microphone. We saw some of that last year in the Yamaha-produced “Man-Cation” video with Edwards and his then-Tech 3 teammate Ben Spies, and Edwards can always be relied upon for a good quote at press conferences. The producers of MotoGP’s official video podcast “After the Flag” have taken notice of CEIII’s wit.

Yamaha Reports 2012 Results

Yamaha reported a 5.4% decrease in net sales for 2012 and a 72.2% decrease in profit but the Japanese manufacturer says it is poised for a dramatic recovery as it begins its “New Medium-Term Management Plan” for 2013-2015. Coinciding with the start of its new business plan, Yamaha is adopting a new brand slogan: “Revs your Heart“. The company reported net sales totaling 1,207.7 billion yen (US$13 billion) for the 12 months ended Dec.