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2010 Yamaha YZ450F Rumors [video]

In the world of motocross, this year’s most highly anticipated machine is Yamaha’s all-new YZ450F. All kinds of crazy rumors about the bike have spread across the internet, and there’s some real doozies out there. In this video from Yamaha, multi-time motocross and supercross champ James Stewart debunks some of the crazier rumors, with special guest appearances by Valentino Rossi, Ben Spies, Colin Edwards, James Toseland, Jorge Lorenzo and TV personality Erin Bates.

What Would Colin Edwards Do?

As fast as Colin Edwards is on the track, the Texas Tornado may be even quicker behind a microphone. We saw some of that last year in the Yamaha-produced “Man-Cation” video with Edwards and his then-Tech 3 teammate Ben Spies, and Edwards can always be relied upon for a good quote at press conferences. The producers of MotoGP’s official video podcast “After the Flag” have taken notice of CEIII’s wit.

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.