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About Piaggio

The story of this great Italian motorcycle manufacturer started in Sestri Ponente (Genova) in 1884 when young Rinaldo Piaggio took over his father’s business and converted it into a luxury furniture company. Back then he didn’t know that his company was destined to win the hearts of all of Italy but with a different product. 

Piaggio & Co, in the beginning of the twentieth century, provided Italian and foreign ships with high-end furniture. It has to be said that back then Italy had a thriving economy. But Rinaldo was in doubt, whether this sector had opportunities to really grow in the future. 
This is why he decided to expand into railway business which allowed him to build a team of talented engineers who would eventually help his company become leaders in modern automotive industry. 

The start of the WWI opened up a new business opportunity for Rinaldo - aviation. His company started building and repairing seaplanes. Already in 1917 Piaggio acquired another Italian aviation company which eventually helped him avoid the postwar crisis and later take over one of the rivaling companies. 

In 1924 the company acquired Pontedera factory which became an important factory for the company, where it was able to build its own aircraft engines and, later on, other types of vehicles.

One of the first victories after the purchase of the companies was a man named Giovanni Pegna, an extremely talented designer and engineer. He became the man who designed the four-engine P108 which was the last great Italian-built plane before the WWII.

The end of the war meant that the country would have to rebuild itself and that people would have to have a vehicle that would allow them to get around. The first Piaggio scooters, designed by Renzo Spolti, MP1 and MP5 (MP stands for Moto Piaggio) were nicknamed ‘Paperino’. Enrico Piaggio was not impressed with the design and the MP6 prototype with all sorts of innovations was produced in 1945. Already in 1946, a year later, a motorcycle was produced that would make history - Vespa 98. 

The next step to achieve was to become green! Piaggio has long been an innovator in green technologies and respecting the nature and in 1975 they produced their first electric Ape. Then came the MP3 - the first ever three-wheeled scooter. 

In the twenty-first century the company continues to be eco-friendly and goes on to invest in sustainable vehicles, producing MP3 Hybrid and introducing Vespa Elettrica.

Moto blog

Save And Ride Sales Event For Select Aprilia, Moto Guzzi, Piaggio, And Vespa Models

Wed, 15 Jan 2014

During the Save and Ride sales event, from now until February 28, participating Aprilia, Moto Guzzi, Piaggio, and Vespa dealerships are offering savings of up to $1500 on select new, unused, untitled, 2013 and previous model years. See the list below for eligible models. Aprilia Save & Ride Models Shiver 750: savings of $1500 off MSRP of $9,499 RSV4 R APRC ABS: savings of $1000 off MSRP of $14,999 Tuono V4 R: savings of $1000 off MSRP of $13,999 Moto Guzzi Save & Ride Models Norge GT 8V: savings of $1300 off MSRP of $16,290 V7 Special: savings of $1200 off MSRP of $9,190 Stelvio NTX ABS: savings of $1000 off MSRP of $15,990 Piaggio and Vespa Save & Ride Models Piaggio BV 350: savings of $700 off MSRP of $5,699 Vespa LX 150: savings of $500 off MSRP of $4,599 Vespa S 150: savings of $500 off MSRP of $4,499 Vespa LX 50: savings of $300 off MSRP of $3,399 Vespa S 50: savings of $300 off MSRP of $3,299 Piaggio Typhoon 125: savings of $300 off MSRP of $2,699 Piaggio Typhoon 50: savings of $300 off MSRP of $1,899 In addition, all four brands are offering special financing rates of 0.9% for 36 months or 3.9% for 60 months to qualified buyers.