Find or Sell Motorcycles & Scooters in USA

About Piaggio

The story of this great Italian motorcycle manufacturer started in Sestri Ponente (Genova) in 1884 when young Rinaldo Piaggio took over his father’s business and converted it into a luxury furniture company. Back then he didn’t know that his company was destined to win the hearts of all of Italy but with a different product. 

Piaggio & Co, in the beginning of the twentieth century, provided Italian and foreign ships with high-end furniture. It has to be said that back then Italy had a thriving economy. But Rinaldo was in doubt, whether this sector had opportunities to really grow in the future. 
This is why he decided to expand into railway business which allowed him to build a team of talented engineers who would eventually help his company become leaders in modern automotive industry. 

The start of the WWI opened up a new business opportunity for Rinaldo - aviation. His company started building and repairing seaplanes. Already in 1917 Piaggio acquired another Italian aviation company which eventually helped him avoid the postwar crisis and later take over one of the rivaling companies. 

In 1924 the company acquired Pontedera factory which became an important factory for the company, where it was able to build its own aircraft engines and, later on, other types of vehicles.

One of the first victories after the purchase of the companies was a man named Giovanni Pegna, an extremely talented designer and engineer. He became the man who designed the four-engine P108 which was the last great Italian-built plane before the WWII.

The end of the war meant that the country would have to rebuild itself and that people would have to have a vehicle that would allow them to get around. The first Piaggio scooters, designed by Renzo Spolti, MP1 and MP5 (MP stands for Moto Piaggio) were nicknamed ‘Paperino’. Enrico Piaggio was not impressed with the design and the MP6 prototype with all sorts of innovations was produced in 1945. Already in 1946, a year later, a motorcycle was produced that would make history - Vespa 98. 

The next step to achieve was to become green! Piaggio has long been an innovator in green technologies and respecting the nature and in 1975 they produced their first electric Ape. Then came the MP3 - the first ever three-wheeled scooter. 

In the twenty-first century the company continues to be eco-friendly and goes on to invest in sustainable vehicles, producing MP3 Hybrid and introducing Vespa Elettrica.

Moto blog

Piaggio One electric scooter: the first details have recently appeared

Sun, 20 Jun 2021

The Piaggio One electric scooter will be available in three versions: One, One+ and One Active, differing in electric motor power and battery capacity. The base version will be equipped with a 1.2 kW motor and a 1.8 kWh battery. The maximum speed of the electric scooter will be only 45 km/h, the power reserve is about 55 km.

Piaggio USA Announces 2015 BV350 i.e.

Wed, 10 Sep 2014

This just in from Piaggio. Note the BV350′s “anotomic solution” for optimum riding comfort. The Piaggio BV350 needs no introduction – a benchmark in the maxi-scooter segment, the BV350 has all of the elements to make it the perfect urban commuter – performance of a larger scooter, handling of a smaller one, paired with the craftsmanship and style expected from an Italian brand.

Piaggio Group Americas Names Mario DiMaria New CEO

Fri, 01 Aug 2014

Piaggio Group Americas has named Mario DiMaria its new CEO. He will be replacing Roberto Colaninno in the position, a Piaggio representative revealed to today. DiMaria has been with the Piaggio Group since 2007, but his experience in the powersport/automotive industry is vast, first serving as Area Manager for Nissan in 1996.

2015 Piaggio Beverly 350 SportTouring Announced

Fri, 20 Jun 2014

Piaggio has updated its Beverly 350 SportTouring scooter for 2015, offering a redesigned seat and some color changes. Expect to see it arrive in North America next year, where it is known as the BV 350. One of the brand’s perennially best-selling scooters, the Piaggio Beverly 350 was last updated in the 2012 model year where it became the first scooter to come equipped with both anti-lock brakes and traction control.

This is What a Parade of 10,000 Vespas Look Like

Mon, 16 Jun 2014

They came from 32 different countries, represented 310 clubs and formed a line 10 km long and they all had one thing in common: a love of Vespas. An estimated 10,000 Vespas scooted across the Italian province of Mantua for Vespa World Days 2014, a celebration of the iconic scooter brand. The Vespa parade traveled from the city of Mantua to San Benedetto Po for the second day of the festival.

Piaggio Reveals Business Plan for 2014-2017

Fri, 21 Mar 2014

Facing a difficult European economy and a 13.7% decrease in net sales last year, the Piaggio Group announced a new business plan that will carry the company through 2017. The plan calls for the launch of 19 new models – 12 motorcycles and 7 scooters – over the next four years. Piaggio hopes this will help sales increase from its 2013 level of 555,600 units to 800,000 units in 2017, with earnings increasing by 70%.

Jay Leno And The Piaggio MP3 Decopods – Video

Fri, 14 Feb 2014

Regardless where you stand on the late night TV talk show wars, there’s no denying Jay Leno loves his cars and motorcycles. In fact, he even has his own channel on YouTube, “Jay Leno’s Garage,” where he dedicates shows to vehicles in his collection. Jay is known for owning some exotic machinery, but this is something else.

2013 US Motorcycle Sales Data

Tue, 04 Feb 2014

The Motorcycle Industry Council (MIC) reported a modest 1.4% growth in U.S. motorcycle and scooter sales in 2013, with consumers purchasing 465,783 vehicles. The sales data represents numbers from the MIC’s member brands which include BMW, Can-Am, Ducati, Harley-Davidson, Honda, Kawasaki, KTM, the Piaggio Group (which includes Aprilia, Moto Guzzi and Vespa), Victory, Suzuki, Triumph and Yamaha.

Vespa 946 Highlights 2014 Piaggio/Vespa Model Range

Thu, 30 Jan 2014

The long-awaited Vespa 946, inspired by Vespa’s last prototype, the MP6 of 1946, highlights its and parent company, Piaggio’s 2014 model lineup. Available in Montebianco White or Shiny Black, the 946 showcases elegant, modern lines while clearly paying homage to Vespa’s past. It will go on sale this year for $9946.

Sway: An All-Electric, Leaning Three-Wheeler – Video

Thu, 16 Jan 2014

Whatever you do, don’t call the Sway an electric version of the Piaggio MP3. While it’s true the Sway does have two forward wheels and one trailing behind, the similarities end there. Oh, and unlike the MP3, the Sway is still in Beta testing.