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Moto blog

Harley-Davidson Extends UFC Sponsorship; UFC 164 Added to 110th Anniversary Celebrations

Harley-Davidson has renewed its sponsorship agreement with the Ultimate Fighting Championship. The new agreement will see the mixed martial arts company hold its UFC 164 event Aug. 31 in Milwaukee’s Bradley Center during Harley-Davidson‘s 110th anniversary celebrations over the Labor Day weekend.

Harley-Davidson Opens New Asia Pacific Headquarters in Singapore

Harley-Davidson has opened a new regional headquarters for the Asian market in Singapore. The new facility will house Harley-Davidson‘s sales, marketing and dealer development operations for its Asia Pacific region. The region office was previously located at Harley-Davidson’s global base in Milwaukee.

Harley-Davidson Confirms Project Livewire Will Appear In Avengers Movie

From the “Unless-You’ve-Been-Living-Under-A-Rock” department comes Harley-Davidson’s announcement today at the San Diego Comic-Con, that H-D’s first electric motorcycle, the Livewire, will indeed be used in Marvel’s Avengers: Age of Ultron movie as the ride of choice for Natasha Romanoff (a.k.a. Black Widow) played by Scarlett Johansson, in an epic scene with Captain America in the film. Of course, if you’ve been following Motorcycle.com for a while you’ll have known this already, as we brought you the scoop about Livewire.