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Harley-Davidson Reports Q2 2014 Sales Results

Harley-Davidson reported a net income of $354.2 million over the second quarter of 2014, thanks to a 12.4% increase in sales revenue. Actual motorcycle sales volume stayed about even, however, with unit sales increasing to just 90,218 motorcycles from 90,193 sold in the same quarter last year. Though sales were statistically the same as they were last year, Harley-Davidson generated $1.48 billion in revenue from motorcycle sales alone, up 16.2% from the $1.27 billion reported in the second quarter of 2013.

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

Bring A UFC Fight To Your Hometown, Thanks To Harley-Davidson

Harley-Davidson and the Ultimate Fighting Championship (UFC) launched a new contest at UFC 177 this weekend sure to make one fan an instant hometown hero. The Harley-Davidson Hometown Throwdown III event puts one lucky fan and their city in the spotlight; the two iconic brands will roll into the winner’s home town with the ultimate prize package – a UFC fight and tailgate party topped off with custom Harleys, live music, Octagon Girls and more. The contest, running through Dec.