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Harley-Davidson Hitting Sturgis In Full Force

Harley-Davidson is kicking off the 74th Annual Sturgis Motorcycle Rally in the Black Hills of South Dakota with a full arsenal of activities and events that will electrify all motorcycle enthusiasts. The highly anticipated rally runs from Saturday, August 2 through Saturday, August 9. With activities, rides and demos scheduled throughout the week, Harley-Davidson created a free mobile app to help attendees navigate all the action.

Harley-Davidson Invites Fan On Red Carpet At Captain America Premiere

Harley-Davidson and Marvel surprised fans at the premiere of Marvel’s Captain America: The Winter Soldier in Hollywood, by inviting them onto the red carpet after it closed. Fans at the event were spontaneously selected to walk and experience the official red carpet and to check out a brand new Street 750 motorcycle along with the stars of the film, who autographed the bike for charity. The Winter Soldier star Chris Evans signs a new Harley-Davidson Street 750 at the premiere in Hollywood, CA.  Following the premiere, Harley-Davidson will donate the bike to Concord Youth Theatre. In its continued partnership with Marvel Comics, Harley-Davidson had six motorcycles at the premiere along the red carpet, where fans took pictures and interacted with actor and musician, Tyler Posey, the official Harley-Davidson commentator and host.

2012 Harley-Davidson Seventy-Two and Softail Slim Revealed

As expected, Harley-Davidson pulled the wraps off of two new 2012 models, the ’70s-styled Seventy-Two Sportster (pictured above) and the bobber-styled Softail Slim. Motorcycle.com‘s Tom Roderick attended the launch of the two new 2012 Harley-Davidson models and he’ll have a full report. In the mean time, here’s a quick look at the two new offerings from The Motor Company.Like the Forty-Eight first introduced in 2010, the 2012 Harley-Davidson Seventy-Two is named for the era that inspired its design.