2002 Harley-davidson Night Train Cruiser on 2040-motos

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Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

2010 Harley-Davidson Edition F-150 Revealed

Unveiled at the Chicago Auto Show this week, the 2010 Harley-Davidson Ford F-150 is officially the first Harley-Davidson edition truck to be constructed from the award-winning 2009 F-150 chassis. This niche market co-branding exercise marks the 14th Harley-Davidson edition of an F-Series truck dating back to 2000. The collaboration between these two companies has produced eight F-150 models, as well as six Super Duty F-250, F-350, and in 2009, the first Harley-Davidson F-450 edition truck.

Eric Bostrom to Race TTXGP for Brammo at Laguna Seca

Eric Bostrom has signed on to ride the Brammo Empulse RR in the electric motorcycle race at Laguna Seca July 28-29. The race is the final stop on the TTXGP‘s North American series and a joint event with the FIM’s ePower series. The AMA racing veteran will join Steve Atlas to represent Team Icon Brammo at Laguna Seca.