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Harley-Davidson’s New Facebook App Allows Fans to Shape H-D Marketing

Harley-Davidson has advanced its “crowdsourcing” marketing strategy to the next phase.  The Motor Company announced today Fan Machine, a new app for its Facebook presence. The app is a conduit for fan-submitted marketing ideas.

Get A Harley-Davidson Demo Ride At American International Motorcycle Expo

From a press release issued by AIMExpo: The American International Motorcycle Expo (AIMExpo) announced today that the Harley-Davidson Demo Fleet will be featured at the 2014 event, offering test rides of the legendary company’s 2015 models. Additionally, Orlando Harley-Davidson becomes the newest exhibitor to join AIMExpo, which will host nearly 500 powersports companies from around the world October 16-19 at Orlando’s Orange County Convention Center (OCCC). The presence of the Harley-Davidson brand at AIMExpo for the first time adds to the growing excitement surrounding the 2014 event, now less than a month away.

Harley-Davidson Opens New Asia Pacific Headquarters in Singapore

Harley-Davidson has opened a new regional headquarters for the Asian market in Singapore. The new facility will house Harley-Davidson‘s sales, marketing and dealer development operations for its Asia Pacific region. The region office was previously located at Harley-Davidson’s global base in Milwaukee.