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Moto blog

Harley-Davisdon Claims US Market Share Lead for Women, Minorities and Young Adults

For some time now, Harley-Davidson has been trying to fight the stereotyped image of its customer base as being predominantly older, Caucasian males. Harley-Davidson‘s Stereotypical Harley campaign became a big part of the company’s advertising efforts in 2012, featuring real Harley-Davidson owners and showcasing the large diversity of its riders. Fighting against preconceptions can be difficult but Harley-Davidson has some numbers to prove its motorcycles are popular with other demographics including young adults, women and minorities.

MSF Begins Year-long Real World Motorcycle Safety Study

The Motorcycle Safety Foundation has started what it calls the first-ever naturalistic study of motorcycling, with 100 motorcycles equipped with data logging equipment to record real-world riding situations over the course of a year. The information will valuable data that will help shape the MSF’s rider education and rider training program and other safety initiatives. “Our priority with this research is to observe the participants on a day-to-day basis,” says Dr.

2015 Harley-Davidson CVO Lineup Revealed

Harley-Davidson revealed its four-model Custom Vehicle Operations lineup for 2015, adding new CVO versions of the Road Glide Ultra and Street Glide to go with the returning CVO Softail Deluxe and CVO Limited. Our own Evans Brasfield is currently in Sonoma, Calif., for Harley-Davidson’s 2015 press launch, and he’ll have full first ride reports later this week. For now, let’s take a look at the CVO models.