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Harley-Davidson Reveals Project Livewire

Yesterday we published a scoop on what we believed to be a production electric motorcycle by, of all companies, Harley-Davidson, dubbed “Livewire.” Today, H-D officially announced Project LiveWire as the company’s first electric motorcycle.However, it appears as though our speculation about LiveWire going into production was a bit off base. Instead, The Motor Company is continuing with its customer-led product development approach and letting riders decide whether or not LiveWire sees the light of day. Starting next week select consumers across the country will be able to ride and provide feedback on the bike, helping to shape the future of Harley-Davidson’s first-ever electric motorcycle. While not for sale, Project LiveWire is specifically designed for the purpose of getting insight into rider expectations of an electric Harley-Davidson motorcycle.

Harley-Davidson Expands H-D1 Bike Builder Tool for All Non-CVO Models

Harley-Davidson has expanded its online H-D1 Bike Builder customization tool to include more models from its current lineup. The H-D1 Bike Builder allows users to customize motorcycles with parts from Harley-Davidson‘s catalog. The tool was previously only available for Sportster 1200 models but Harley-Davidson has add all of its models except for the high-end Custom Vehicle Operations line.

California Dealer to Produce Limited Edition Sons of Anarchy Harley-Davidson

Bartels’ Harley-Davidson, a dealership in Marina Del Rey, Calif., has signed a licensing deal to produce a run of limited edition Harley-Davidson motorcycles inspired by the FX drama “Sons of Anarchy“. According to a report by The Hollywood Reporter, Bartels will produce 100 units, each priced at about $25,000. The Sons of Anarchy Harley-Davidson models will go on sale in August when they are revealed at the Sturgis rally in South Dakota.