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Three-Time World Champion Wayne Rainey Honored At Quail Motorcycle Gathering

Saturday, May 4 marked the 5th annual Quail Motorcycle Gathering in Carmel, California. With such a diverse collection of historical, rare and outrageous motorcycles, the Quail is an event we thoroughly enjoyed attending last year. To commemorate the occasion, this year’s guest of honor was none other than three-time 500cc Grand Prix world champion, and local area resident, Wayne Rainey.

Aprilia RS4 125 WSBK Replica Announced – Still Waiting for North American Arrival

Aprilia announced a new replica version of its entry-level RS4 125 sportbike, making it look even more like the company’s World Superbike Championship contender, the RSV4. Unfortunately, we are still waiting for the eighth-liter sportbike to arrive in North American showrooms despite Aprilia‘s promise of a late-2011 availability. The replica version features graphics including the #3 to match the RSV4 of Max Biaggi who captured the 2010 WSBK title on the RSV4.

Aprilia USA’s New Marketing Campaign

A new marketing campaign from Aprilia USA is intended to “connect riders with the brand’s heart, soul and racing DNA” via a new multi-media strategy that includes videos, online trivia with user rewards, an infographic featuring company firsts and its race achievements, plus news about its test-ride tour for the incredible Tuono V4 APRC we fell in love with in our European Literbike Streetfighter shootout. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas. “To ride an Aprilia motorcycle is to fully understand what it is like to take race-proven technology, power and design and apply it to street bikes,” said Melissa R.