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Aprilia USA’s New Marketing Campaign

A new marketing campaign from Aprilia USA is intended to “connect riders with the brand’s heart, soul and racing DNA” via a new multi-media strategy that includes videos, online trivia with user rewards, an infographic featuring company firsts and its race achievements, plus news about its test-ride tour for the incredible Tuono V4 APRC we fell in love with in our European Literbike Streetfighter shootout. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas. “To ride an Aprilia motorcycle is to fully understand what it is like to take race-proven technology, power and design and apply it to street bikes,” said Melissa R.

2014 Aprilia RSV4 WSBK Livery Revealed – The Silver Fireball

Aprilia waited until just a few days before the start of the 2014 World Superbike Championship to reveal the livery on its RSV4 Superbike. Most of the other factory teams revealed their liveries weeks ago, but now that we’ve seen the “silver fireball” look the RSV4, we can say the wait was worth it. The new silver look replaces the predominantly red and black look used the past few seasons.

Guintoli/Aprilia Appeal Denied, WSBK Monza Results Stand

International Motorcycling Federation officials have rejected an appeal from Aprilia and rider Sylvain Guintoli over the controversial finish to the second race of the Monza round of the 2013 World Superbike Championship. The official race finish for Race 2 at Monza stands, with Kawasaki‘s Tom Sykes in third place and Guintoli fourth. More importantly, Sykes hangs on to the 16 championship points he was awarded for the finish while Guintoli receives 13 for finishing fourth.