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Moto blog

WSBK: 2011 Utah Results

Carlos Checa extended his lead in the 2011 World Superbike Championship, winning both races at Utah’s Miller Motorsports Park. The Althea Ducati racer recorded his second double of the season and now has six wins in ten races. Checa also scored the double in Utah in 2008 when Miller Motorsports Park made its debut on the WSBK calendar.

Aprilia USA’s New Marketing Campaign

A new marketing campaign from Aprilia USA is intended to “connect riders with the brand’s heart, soul and racing DNA” via a new multi-media strategy that includes videos, online trivia with user rewards, an infographic featuring company firsts and its race achievements, plus news about its test-ride tour for the incredible Tuono V4 APRC we fell in love with in our European Literbike Streetfighter shootout. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas. “To ride an Aprilia motorcycle is to fully understand what it is like to take race-proven technology, power and design and apply it to street bikes,” said Melissa R.

Provisional 2012 World Superbike Championship Entry List Released

The International Motorcycling Federation has released a preliminary entry list for the 2012 World Superbike Championship. The preliminary list includes 24 entries representing six manufacturers: Aprilia, BMW, Ducati, Honda, Kawasaki and Suzuki. Noticeably absent is Yamaha which announced last summer it would pull out of WSBK racing.