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Yamaha Becomes First Official OEM Partner of AIMExpo

Just in time for this weekend’s DealerExpo in Indianapolis, the American International Motorcycle Expo (AIMExpo) announced today that Yamaha Motor Corporation, USA will use the event to introduce its 2014 products to the marketplace. Yamaha is the first official OEM partner of AIMExpo, a landmark step in the continued growth of the event, which is hoping to be a viable rival to DealerExpo as a powersports industry destination. Yamaha’s range of powersports products comprises both the Yamaha and Star motorcycle brands.

Day 1 Dakar 2014: Barreda Draws First Blood

Team HRC’s Joan Barreda on the Honda CRF450 Rally, got off to a storming start in day one of the 2014 Dakar rally, clocking up the fastest time of all the 175 riders at the first time-check. The former Husqvarna rider who moved to Honda in the middle of the season inaugurated his 2014 Dakar with an acrobatic performance. The motorcycle competition was expected to be wide open, and that is indeed what the classification shows after the opening stage. It was a very early start for the Rally Dakar. The pack of riders headed off at four in the morning on a long 251 miles that took them towards the vibrant city of Rosario for the start of the 112 mile special.

EICMA 2013: 2014 Yamaha MT-07 And MT-09 Street Rally

Yamaha teased us with the “Rise Up Your Darkness” campaign, first introducing the FZ-09 (called the MT-09 in Europe) and its three-cylinder engine packaged in a naked frame. Now Yamaha has introduced the next motorcycle in the Darkness collection, the MT-07, effectively the MT/FZ-09′s little brother. Designed to “bring fun, affordability and enjoyment back to the street,” the MT-07 is powered by a brand new, 689cc parallel-Twin with 270-degree crank incorporating Yamaha’s “crossplane philosophy” of developing linear torque for smoother power application.