2012 Yamaha Yzf-r1 - Raven Or Team Blue And White on 2040-motos

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46,061 Motorcycles Stolen in US in 2012

An average of 126 motorcycles were stolen in the U.S. every day in 2012, according to a report released by the the National Insurance Crime Bureau. That’s from a total of 46,061 motorcycles reported stolen that year a 1.3% improvement from the 46,667 motorcycles reported stolen in 2011.

Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

2012 Yamaha YZF-R1 Video Featuring Ben Spies

Yamaha has released a new video of the 2012 YZF-R1 featuring MotoGP racer Ben Spies taking the new bike with Yamaha’s 50th Anniversary limited edition livery to a track day. Spies who won the 2009 World Superbike Championship on a Yamaha R1 so he is obviously very familiar with the sportbike which will now be available with a seven-level traction control system. Spies appears a little bored as the other riders learn the layout of the track and when they get to the track, he calmly waits while they take off around him before dropping the hammer and showing them how it’s done.