2001 Yamaha Yz on 2040-motos

Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Kenny Roberts Rides 1980 Yamaha YZR500 Around Laguna Seca [Video]

Kenny Roberts is a true icon of motorcycle roadracing, being the first American to win a 500cc world title, then collecting two more before he moved on to team management. “Without Kenny, we might not be here,” said Colin Edwards, former World Superbike champion and current MotoGP rider, in the below video. “He was the godfather that brought us all over to Europe and showed us more or less that it was possible.

2014 Star Bolt Recalled in Canada for Wiring Harness Routing (UPDATE: Bolt Recalled in US Too)

The 2014 Star Bolt is subject to a new recall in Canada because of the routing of its wiring harness. The recall applies to both the Bolt and the Bolt R-Spec. (UPDATE: NHTSA has also announced a recall for the U.S.