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Yamaha Showcases New “Revs Your Heart” Slogan with Impressive Domino Show – Video

Yamaha recently announced it is adopting a new slogan to go with its “New Medium-Term Management Plan” for 2013-2015: “Yamaha Revs Your Heart“. The new slogan connects two key themes for Yamaha, the sound of its engines racing and the passion its products instills in its customers. To introduce its new brand slogan, Yamaha Motor produced a video featuring thousands of cascading dominoes.

Jorge Lorenzo Re-enacts MotoGP Race Start on Barcelona City Street

Get the Flash Player to see this player. Morning commuters in Barcelona got a little surprise yesterday from Yamaha and Jorge Lorenzo as the reigning MotoGP Champion and his crew re-created their usual race start ritual on a public street in front of the iconic Sagrada Familia. The roar of Lorenzo’s Yamaha YZR-M1 drew people’s attention as mechanics, data engineers and a lone Brolly Girl emerged.

Old boys up front and where are the new 600 Gixers?

As I’ve been gagging for the new race season to kick off so it was almost a pleasure getting up at stupid 0 clock to watch the World Superbike Championship  opener at Phillip Island last weekend. I have to say Messrs Burnicle and Whitham were on form although I was disappointed there were none of the usual verbal attacks on each other that always add to the entertainment.    I’m sure they will put things right soon but the world superbike regulars must have been disheartened that Moto GP veterans nailed five of the six available rostrum slots.