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Moto blog

The Pursuit of Yamaha-ness – A Message from Yamaha’s CEO

Yamaha must “pursue true Yamaha-ness and break out of our old norms” if it hopes to increase profitability, says Hiroyuki Yanagi, the company’s president and chief executive officer. In an open letter released by Yamaha, Yanagi discussed what his company needed to do in order to reach its goal of producing 12 million units this year and collecting 2 trillion yen (US$22.5 billion) in sales. Yanagi’s message offered little in specific details but provided a glimpse of Yamaha’s overall strategy for the next few years.

Now Your Kid Can Ride Like Rossi!

Eight-time world motorcycle champion Valentino Rossi has created a new line of two-wheel funsters – except these bikes have no motors. Rossi teamed up with Italian company Cicli Adriatica to develop a line of children’s bicycles – the VR46 bike collection. With this line of children’s two-wheelers, you can now blame your child’s skinned knee of the famed Fiat Yamaha rider!

Lorenzo Wants to Race at Assen Despite Breaking Collarbone in Three Places

Jorge Lorenzo underwent two hours of surgery earlier this morning in Barcelona, Spain, to insert eight screws and a titanium plate to secure his fractured collarbone. By the afternoon, the Yamaha rider was back in the Netherlands to prove he is healthy enough to race in tomorrow’s TT Assen. The reigning MotoGP champion broke his collarbone in three places after high-siding in a wet practice session Thursday.